The Creative Process

All products and experiences  are the result of a process. Good processes are thorough, empathic and are good at revealing mistakes. Triumphs are the result of trial and experimentation.

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Discover the client's needs and pain points, understand their world.

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Empathize by ascertaining the interaction between emotion and behavior.

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Perform a wide range of creative solutions, ideate and prototype.

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Observe and obtain a deep understanding of the subject matter.

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Process and synthesize findings into needs and insights.

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Produce the final step after validating a successful foundation.