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The Creative Process
All products and experiences are the result of a process. Good processes are thorough, empathic and are good at revealing mistakes. Triumphs are the result of trial and experimentation.
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Discover the client's needs and pain points, understand their world.
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Empathize by ascertaining the interaction between emotion and behavior.
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Perform a wide range of creative solutions, ideate and prototype.
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Observe and obtain a deep understanding of the subject matter.
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Process and synthesize findings into needs and insights.
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Produce the final step after validating a successful foundation.
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