The Creative Process
All products and experiences are the result of a process. Good processes are thorough, empathic and are good at revealing mistakes. Triumphs are the result of trial and experimentation.
Discover the client's needs and pain points, understand their world.
Empathize by ascertaining the interaction between emotion and behavior.
Perform a wide range of creative solutions, ideate and prototype.
Observe and obtain a deep understanding of the subject matter.
Process and synthesize findings into needs and insights.
Produce the final step after validating a successful foundation.